Ohio State College wins trademark for the phrase ‘THE’

The college in Columbus will use the phrase “THE” for branded merchandise related to the college and bought by way of its athletics and collegiate channels, OSU spokesperson Ben Johnson mentioned Wednesday in a press release to CNN.

“THE has been a rallying cry within the Ohio State neighborhood for a few years, and Buckeye followers who buy official Ohio State gear help scholar scholarships, libraries and different college initiatives,” Johnson mentioned.

The college filed an utility with the US Patent and Trademark Workplace in 2019 after clothier Marc Jacobs additionally filed to trademark the identical phrase, Johnson mentioned.

Final 12 months, the college and the designer reached an settlement that enables each of them to register “THE” branded merchandise for steady use and license, Johnson defined.

Ohio State University wants to trademark the word 'The'

“Like different establishments, Ohio State works to guard the college’s model and emblems as a result of these property profit college students and college, and help our core educational mission of educating and analysis,” Johnson mentioned.

The college’s trademark and licensing program generates a median of greater than $12.5 million yearly in income, which supplies funding for college applications and scholar scholarships, in accordance with the assertion from Johnson.

The college began utilizing “the” with its title in 1986 when the establishment launched a brand new emblem within the hopes of transferring away from the “OSU” image, in accordance with the college. The transfer was supposed partly to tell apart it from two different colleges with the identical initials — Oregon State College and Oklahoma State College.
The pattern of emphasizing the phrase “the” took off within the mid-Nineties, when the college wished soccer gamers to make use of it whereas introducing themselves. It grew right into a meme when NFL broadcasts featured clips of gamers saying their names and their alma maters. OSU alums emphasised they had been from “THE Ohio State College.” That OSU participant intro was even parodied by “Saturday Night time Reside.”

Hafidah Rosyid

Next Post

Cathedral Secondary Faculty whiz-kid wins prestigious $100,000 Schulich scholarship

Sun Jun 26 , 2022
There have to be one thing within the water at Cathedral Excessive Faculty. Three of its college students previously six years have graduated with a Schulich Chief Scholarship, one of many nation’s most prestigious awards for younger lecturers coming into science, expertise, engineering and math (STEM) college packages. The newest? […]
Cathedral Secondary Faculty whiz-kid wins prestigious 0,000 Schulich scholarship

You May Like