The college in Columbus will use the phrase “THE” for branded merchandise related to the college and bought by way of its athletics and collegiate channels, OSU spokesperson Ben Johnson mentioned Wednesday in a press release to CNN.
“THE has been a rallying cry within the Ohio State neighborhood for a few years, and Buckeye followers who buy official Ohio State gear help scholar scholarships, libraries and different college initiatives,” Johnson mentioned.
Final 12 months, the college and the designer reached an settlement that enables each of them to register “THE” branded merchandise for steady use and license, Johnson defined.
“Like different establishments, Ohio State works to guard the college’s model and emblems as a result of these property profit college students and college, and help our core educational mission of educating and analysis,” Johnson mentioned.
The college’s trademark and licensing program generates a median of greater than $12.5 million yearly in income, which supplies funding for college applications and scholar scholarships, in accordance with the assertion from Johnson.